E-mail is the first impression of your organization so it must be best. The client can’t remember the sender’s name but he remembers the company name after “@” which instills a good faith in the hearts of people about the authenticity of sender. It builds trust and credibility.

If you are sending the e-mail from a generic mail address (Yahoo / Gmail etc.) then the chances are high that your mail might go to SPAM / JUNK folder. So, having a professional e-mail prevents you from SPAM filters. It shows how serious you are regarding your business.

Managing all the requisites as per the CAN-SPAM Act for sending the offer letters & newsletters is bit technical in generic mails.

Some companies e-mail server has a policy of putting generic e-mails addresses directly into junk folder so you might never get a chance of introducing yourself.