Mobile marketing is the activity of marketing your product or service via mobile phone. This is broad terminology for mobile-centric marketing, including things like mobile app advertising, mobile website design, SMS and push notifications. Any marketing activity that reaches an audience via a mobile phone.  Today most people have their phone on them at all times and it’s the best way to connect in a personal and immediate way.. Mobile is by its nature more personal and, in the case of geo-fencing and with near field communications technology, it can allow businesses to personalize a message based on the location of the customer. This is really powerful for event marketing, retail or experiential. Mobile allows for a more natural and relevant relationship between the physical and digital world.