Web analytics is the collection, reporting, and analysis of website data.  The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

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       Critical to developing relevant and effective web analysis is creating objectives and calls-to-action from your organizational and site visitors goals, and identifying key performance indicators (KPIs) to measure the success or failures for those objectives and calls-to-action.  Here are some examples for building a measurement framework for an informational website:

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• Ecommerce tracking – See where your best customers are coming from.

• Custom tagging – With Google’s tagging feature, you can track and improve hundreds of metrics.

• Google Ads integration – Its painless integration with Google Ads allows you to stay on track with all your ad campaigns.

• SEO reports – Google Analytics will send you free SEO reports so you know exactly which of your keywords are ranking.